Google Ads vs. Meta Ads: How to Wisely Allocate Your Marketing Budget in 2025

With digital advertising costs on the rise and data privacy rules tightening, marketers are faced with a familiar but increasingly complicated question: Where should I spend my ad budget—Google or Meta? This isn’t just a question of platform preference. It’s about intent versus discovery, precision versus reach, and performance versus persuasion. Whether you’re a startup […]